Research communication design
Creating the Aritzia template for communicating research findings.
Abstract pink coloured image of the bloodstream.
Service design strategy
Reducing cervical cancer in Sub-Saharan Africa with IBM and Harvard Medical School.
IBM rebus logo with an eye, a bee, and the letter M.
Webinar presentation
Educating students during COVID-19 about design research on behalf of IBM.
Infant sitting in the middle of lots of baby food containers.
Academic research
Published research investigating how social networks affect infant feeding for first-time mothers.
With a background in industrial design and sociology, I use a qualitative research approach to ensure those we design for are at the heart of the design process. I partner with designers to tackle unanswered questions about our audience to ensure we create people-centric services and experiences.

I am a graduate student at UCL in the digital anthropology program examining smart home technologies, dementia, and care. I am a former design researcher at IBM and Aritzia. At IBM, I specialized in supporting the design of healthcare and education digital experience and services. At Aritzia, I was on the digital experience team working on e-commerce initiatives.
UK Research and Innovation (UKRI)
Senior User Researcher
2024 – Present
UX Researcher
2021 – 2022
Design Researcher
2018 – 2021
Critical Mass
Strategist Intern
Selco Foundation
Design Research Intern
University of British Columbia
BA Sociology (Honours)
OCAD University
Industrial Design
University College London (UCL)
MSc Digital Anthropology (Distinction)
LinkedIn Resumé
Hugh Knapp ⓒ 2024