Measuring service health
Evaluating the extent to which user needs are met across UK Research and Innovation's funding service.
Communicating research visually
Creating the Aritzia template for communicating research findings.
Service design for cancer care
Reducing cervical cancer in Sub-Saharan Africa with IBM and Harvard Medical School.
IBM rebus logo with an eye, a bee, and the letter M.
Socialising user research
Educating students during COVID-19 about design research on behalf of IBM.
Smart home tech and dementia care (MSc.)
MSc. digital anthropology dissertation exploring how smart-home technologies for dementia challenge ideas of "care."

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Uber Eats ethnography (MSc.)
An inquiry into a group of delivery drivers in North London and how food ordered digitally is situated in space, bodies, and labour.

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BA Sociology dissertation (BA)
Published research investigating how social networks affect infant feeding for first-time mothers.

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About
With a background in industrial design, sociology, and digital anthropology (MSc.), I use a mixed-methods research approach to ensure users are at the heart of the design process. I tackle questions about our audience to ensure we create people-centric services and experiences.

I am a senior user researcher at UK Research Innovation working on the digital service that delivers over £8 billion to universities and businesses to fuel innovation in the UK.


I am a former user researcher at IBM and Aritzia. At IBM, I specialized in supporting the design of healthcare and education digital experience and services. At Aritzia, I was on the digital experience team working on e-commerce initiatives.
Experience
UK Research and Innovation (UKRI)
Senior User Researcher
2024 – Present
Aritzia
UX Researcher
2021 – 2022
IBM
Design Researcher
2018 – 2021
Critical Mass
Strategist Intern
2018
Selco Foundation
Design Research Intern
2017
Education
University of British Columbia
BA Sociology (Honours)
2018
OCAD University
Industrial Design
2015
University College London (UCL)
MSc Digital Anthropology (Distinction)
2023
Contact
LinkedIn CV